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Monday, July 23, 2007

..Western Heat...

...Even before you see the clothes, Los Angeles menswear label Endovanera (sounds like, but not limited to, "end of an era") has the makings of an all-American classic. Founded in 2005 by David Michael Hershberger and Mitch Moseley, the fledgling label can be traced back to an old Costa Mesa boathouse-turned-studio where Hershberger spent his time hand-sewing custom jeans and where the two designers had their first serendipitous meeting....

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..After interning for St.John's, Moseley found great inspiration to see a contemporary take a truly independent route.Its nice to see this kind of ambition and to take a break from corporate fashion...

..The two quickly joined forces to launch an expanded line—with Hershberger's by-hand patterns and sewing defining the label's old-world vibe and Moseley's practical perspective making the collections cohesive and wearable....

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...Personality through engineering.The guys take great pride in their hands on production work.Sans computer like most of the other modern lines out today. One can really appreciate the artistry and craftsmanship brought forth through the dexterity of fingers...

...A surface survey of this year's fall collection reveals some of the character Moseley is talking about. Inspired by vintage military garments, the weighty trenches, tapered pants, and double-breasted dress shirts feature dark wools and cotton twills that speak via texture and precise tailoring. But the subtle details found in the hand-sewn buttons, ribbon trims, corduroy pockets, and contrasting liners give the authentic vinyl-record quality that could never be factory-made....

-The Intelligencer

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